The Founders

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Nine months ago, Jordon Snider wasn’t just looking for a coach — he was looking to level up in every area of his life. He hired Casey Cabbiness as his personal trainer, expecting solid workouts and some accountability. What he didn’t expect was a complete shift in mindset, strength, and physical transformation.

As the weeks turned into months, Jordon and Casey spent hundreds of hours side-by-side in the gym. Jordon wasn’t just training — he was observing, learning, and dialing into a system that worked. Casey wasn’t guessing. He was coaching with purpose, customizing nutrition and workouts with precision, and holding Jordon to a higher standard than he’d ever experienced. The results spoke for themselves — Jordon’s strength and muscle gains were undeniable.

Then, like a bolt of lightning, the idea hit:

What if more people had access to this? Not just the workouts — but the structure, the coaching, the nutrition, the accountability — all in one place.

That idea wouldn’t go away.

Jordon, a seasoned entrepreneur with multiple successful ventures under his belt, knew a great business opportunity when he saw one. He took the framework that had changed his own life, developed a system around it, and pitched the concept to Casey.

Casey was ALL in.

Together, they formed APEX Nutrition & Coaching — a high-performance lifestyle program built for people who want serious results. With Jordon’s experience in building brands and systems, and Casey’s proven expertise in training and nutrition, APEX was designed to deliver real transformation — not just motivation.

This isn't a side hustle. This is the real deal.

It’s a commitment to every client who’s ready to put in the work and reach their own APEX — physically, mentally, and personally.